Writing an ebook for content marketing: Align an approach

In the first blog of this series I described the three popular outcomes for longer-form content marketing. In this post I’ll dive into what should be considered as part of the ebook project approach. In project management circles the term “approach” refers to “how” the project will be achieved.

Having settled on option two (guide or ebook) as the preferred outcome, you need a framework for deciding which components will comprise the final work and which stakeholders will take ownership of each component. Prudent planning is an essential ingredient to the success of any project.

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The last few points – scope, budget and the grid – will be covered in future instalments of this blog series. For now, put together your preferred approach for your ebook using the guidelines above.

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