Writing an ebook for content marketing: Publicise the product

This is the fun part, right? Once your shiny new ebook is complete you can go to town with the direct marketing and publicity. Here are some of the things to consider on the publicity playing field with an ebook in your pocket.

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With the right planning, approach and content your ebook can be the little gem of your content marketing activities. And, like other content, will feed nicely into established marketing programs.

This brings blog series on writing an ebook for content marketing to an end, but I will keep it updated with new posts as developments in this area progress.

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