Writing an ebook for content marketing: Cost all components
There’s an old saying among project management circles that a project should be delivered on time, on budget and on scope. In reality you should pick two. Nevertheless, it’s good…
Writing an ebook for content marketing: Flex the format
In step 2, I covered the key components to consider in an approach to an ebook project. In step 3 I will outline what to consider regarding the format of…
Writing an ebook for content marketing: Align an approach
In the first blog of this series I described the three popular outcomes for longer-form content marketing. In this post I’ll dive into what should be considered as part of…
Generating a signing key for Android apps
Before you publish a mobile app on the Google Play store the app package file (.apk) must be built with a key that is signed by Google. This helps prevent…
Writing an ebook for content marketing
I’ve had a few recent discussions with people asking me about creating a piece of reusable content in the form of medium-sized report, or ebook, that can be used for…