This is the fun part, right? Once your shiny new ebook is complete you can go to town with the direct marketing and publicity. Here are some of the things…

There’s an old saying among project management circles that a project should be delivered on time, on budget and on scope. In reality you should pick two. Nevertheless, it’s good…

In step 2, I covered the key components to consider in an approach to an ebook project. In step 3 I will outline what to consider regarding the format of…

In the first blog of this series I described the three popular outcomes for longer-form content marketing. In this post I’ll dive into what should be considered as part of…