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Writing an ebook for content marketing: Publicise the product

  • Post author:developers@frametagmedia.com.au
  • Post published:June 21, 2018
  • Post category:Strategy
  • Post comments:0 Comments

This is the fun part, right? Once your shiny new ebook is complete you can go to town with the direct marketing and publicity. Here are some of the things…

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Writing an ebook for content marketing: Cost all components

  • Post author:developers@frametagmedia.com.au
  • Post published:May 21, 2018
  • Post category:Strategy
  • Post comments:0 Comments

There’s an old saying among project management circles that a project should be delivered on time, on budget and on scope. In reality you should pick two. Nevertheless, it’s good…

Continue ReadingWriting an ebook for content marketing: Cost all components

Writing an ebook for content marketing: Flex the format

  • Post author:developers@frametagmedia.com.au
  • Post published:April 21, 2018
  • Post category:Strategy
  • Post comments:0 Comments

In step 2, I covered the key components to consider in an approach to an ebook project. In step 3 I will outline what to consider regarding the format of…

Continue ReadingWriting an ebook for content marketing: Flex the format

Writing an ebook for content marketing: Align an approach

  • Post author:developers@frametagmedia.com.au
  • Post published:March 21, 2018
  • Post category:Strategy
  • Post comments:0 Comments

In the first blog of this series I described the three popular outcomes for longer-form content marketing. In this post I’ll dive into what should be considered as part of…

Continue ReadingWriting an ebook for content marketing: Align an approach

Writing an ebook for content marketing

  • Post author:developers@frametagmedia.com.au
  • Post published:January 20, 2018
  • Post category:Strategy
  • Post comments:0 Comments

I’ve had a few recent discussions with people asking me about creating a piece of reusable content in the form of medium-sized report, or ebook, that can be used for…

Continue ReadingWriting an ebook for content marketing

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